Summer reading and listening lists. Almost everyone has one and if you are like me you never get through it because of the call of the Boxing Day Test, the sun and time with the family is just too alluring, but here is my (slightly ambitious) list. It’s filled with things that interested me during the year that I never got to, as well as things that popped up as I sat down to prepare this list.
Get it here: http://bit.ly/EveryCustomeraRavingFan
When you hear of Aussie business success stories, it’s pretty rare that Jim Penman’s name comes up. He is quiet, he is not on Shark Tank and since 2009 he has amassed just 7 Twitter followers, and no posts.
Yet this is the guy that wrote the book on scaling service businesses. He implemented the lessons in Michael Gerber’s epic E-Myth around 15 years before it was published. He priced for value instead of hours decades before this pricing method hit other service industries (including accounting) and is responsible for 3,500 people starting their own successful businesses. I can’t wait to read this, especially the chapter titled ‘’Every customer a raving fan’’ which is just 8 pages long but I’m sure will be filled with secrets of success.
If you aren’t yet sold on Jim Penman, then check out how he goes from insight to insight to insight in this short clip on customer service.
This is Marketing - Seth Godin
Get it here: http://bit.ly/Thisismarketing
At university I loved reading Peter Drucker - the founder of modern management - and even today I have this quote of his on my desk:
“The purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.’’
Seth Godin is Peter Drucker in the internet era. He doesn’t care for tactics, gimmicks or doing what everyone else does. In fact the by-line for this book is, “You can’t be seen until you learn to see’’.
Here is Seth talking about some of the key ideas in his book. It was just released so I'm hoping is the most up to date ideas from one of my most respected business leaders.
The War of Art - Steven Pressfield
Get it here: http://bit.ly/WarofArtA
This has been on my list for about 2 years. I think I keep getting put off it because most reviews start with how heavy it is. But with Maria Robinson coming on as our CEO next year, I’ll be spending more time writing, podcasting and doing things I really love that help business owners succeed through sharing knowledge, both business and financial.
So I really need to learn how to do this on a consistent, reliable manner and I think this is the book to help.
I am also hoping Joe Rogan's monster 2 hour 45 minute with Pressfield inspires me to get through the book if I end up finding it too heavy.
Stark Naked Numbers – Jason Andrew
Pre-order here: https://jason381.typeform.com/to/lqZRoG
Like me, Jason is a trained accountant hell bent on revealing the magic of what great numbers can do for entrepreneurs and business owners. He is always investing in his own education and after completing Seth Godin’s altMBA course has achieved a goal not common amongst the accounting set:
Jason wrote a book.
I’ve interviewed dozens of business leaders, worked with hundreds of clients and read dozens of entrepreneur biographies. Numbers are never spoken about, they're a given. And if the business owner doesn’t know theirs, any mentor/coach/board member will always start by drumming the importance into the organisational psyche.
The problem is, there aren’t many places an entrepreneur can go to learn (assuming they don’t have a Sequel CFO or are a client of Jason’s 😉). Stark Naked Numbers is that place. I’m fortunate to have an early copy as it’s released on 21 January, but get your pre-order at the link above.
Lessons from ~4,500 LSD Sessions and Beyond - Stan Grof on the Tim Ferriss Show
Come on, you have to be curious too. I never find the time to get through a full Tim Ferris show (this one is almost 3 hours) but just maybe this summer I will.
In Tim's show notes he lists a bunch of take away but honestly, I just want to know what a psychologist learned by watching nearly 5,000 people on LSD
Have a great summer, see you next year!