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Who We Are

Meet Our Sequel Team

David Boyar, Founder and MD


David Boyar founded Sequel CFO in 2014 after seeing too many SME businesses fail to gain financial control and visibility from their internal accounting function. He is a co-founder and Vice President of the Virtual CFO Association.

After completing the Chartered Accountants program at a large mid-tier accounting firm, David joined NAB as a Business Banker before joining a team of management consultants as a Virtual CFO after seeing the positive impact they had on one of his clients. Developing Virtual CFO skills and working on intensive business turn around, David always wanted to build a business rather than work in one, and developed the model for the Sequel CFO Franchise System.

Maria Robinson, CEO

 Maria Robinson-1

Maria’s dynamic leadership style incorporates a blend of commercial acumen, ethics and governance excellence. She had held senior roles in various capacities in her career often leading businesses through change and preparing them for growth.

Her eclectic career has spanned across family business, banking and franchising. This collision of the SME and corporate worlds has been the perfect background for Maria to now lead a financial services franchise of highly accomplished CFOs. Leading the domestic and international growth plans for Sequel CFO through strategic initiatives, operational best practice and technological efficiencies is Maria’s key focus. Collaboration with franchisees and external stakeholders to achieve best outcomes is central to her approach.

Maria is a passionate advocate for the interests of SMEs particularly in the area of mental health and wellbeing. She has a strong community orientation contributing to stakeholder reference groups for the Victorian Small Business Commissioner and Beyond Blue. She has been a Board Director of the Franchise Council of Australia and currently sits on the Legal and Policy Committee of the Australian Association of Franchisees.

Our Team:

Michael Little, Business Partner

Michael Little joins Sequel CFO after a career spanning multiple industries with a strong reputation as a great communicator of financial insights whilst having the operational excellence to get the most out of an accounting team. He loves working with external accountants as passionate about his clients as he is.

Get to know more about Michael here 

Cathy Hodgson, Business Partner Melbourne


Cathy Hodgson has devoted her career helping business owners learn what they need to do to improve financial outcomes.
She has a strong understanding of how operational process impacts financial performance and uses her strong communication skills to impact her clients.

Get to know more about Cathy Here


Andrew Samuel, Business Partner Melbourne


Andrew Samual joined Sequel CFO after
growing a retail business form 5 to 500 staff
Andrew works with fast growth businesses.
Andrew uses strong listening skills to find
improvement in his clients and has a record
of delivering improved performance for his

Get to know more about Andrew here


Anne King - Business Partner Melbourne 

 Anne King-1

Anne King has devoted her career to helping businesses and not-for-profits understand their opportunities. With an exceptional record of proven excellence in high profile roles, Anne brings decades of experience to fast-growing organisations.

Get to know more about Anne here